What is the right way to train your personal training clients?

by Jonno Hook | Monday, February 20, 2012

I was recently chatting to a fellow outdoor trainer at the end of a session and something odd struck me. It was a beautiful sunny morning (one of very few this summer in Sydney!) and there were 5 other groups still training and having a great time while we were packing up our sessions. My fellow trainer started talking about all of the other groups and the style of training used by each trainer. He was incredibly critical and dismissive of each groups exercise choice, technique, rep range, equipment choice and methodology. Apparently, everything these trainers were doing was wrong!   ...read more

What are you doing to move your customers up a level?

by Oliver Kitchingman | Monday, February 13, 2012

This post is written by FILEX 2012 presenter and well known business consultant and expert - Rowdy McLean.

Customer service is a hot issue in Australia. With customers reigning in their spending, or being more discerning with the dollars they do spend, the challenge of getting more customers to support your business is great. To transition prospects to advocates, you need to understand the five evolutionary stages of the customer.  ...read more

Are the mid afternoon munchies a thing of the past?

by Chris Dounis | Thursday, February 02, 2012

Recent research from the University of Exeter has showed that simply taking a short 15 minute walk could significantly reduce the amount of chocolate that is consumed by workers – even in the face of the most stressful of workplace situations. 78 individuals who all confessed to regular midday chocolate consumption took part in the study, where they were asked to abstain from eating chocolate for 48 hours before taking part in a workplace simulation. 

The study, published in the journal Appetite, involved 2 groups who walked on a treadmill for 15 minutes before being given a large or moderate volume of work to complete. The other 2 groups were allowed to rest whilst the other groups walked on the treadmill and were then given the same amount of work to complete. The chocolate was placed freely in a bowl on the desk of each individual taking part.   ...read more