Networks editor, Oliver Kitchingman, recently had the pleasure of interviewing Peter Stirling-Benson, the new managing director of Fitness First Australia. In what turned out to be quite a lengthy chat, he came back with some very interesting information from the market leader. Some industry specific highlights include:
Look after your clients and they will look after you.
In Network’s recent PT survey it came to light that personal trainers rate attracting new customers as their greatest sales and marketing related challenge. This is perhaps not surprising, though surely if they had higher retention rates then attracting new clients wouldn’t be such an issue …?