And just like that, another decade has passed! With the futuristic-sounding year of 2020 just around the corner, it’s a good time to reflect on the achievements and challenges of the past while also considering our next moves for the year ahead, and beyond.
Nobody who has been involved in this amazing industry for even a few years would argue with the sentiment expressed by the author of the Summer 2019 Network magazine's Perspective feature, founder of Fernwood Fitness Diana Williams, that ‘Much like a workout, this isn’t an industry you can sit still in and expect to see results’.
The industry today is not what it was in 2010, the days when boutique clubs were few and far between, small group training was only a twinkle in some PT’s eyes and wearable technology was not the ubiquitous accessory it is today.
Likewise, the industry in 2030 won’t be what it is today. In fact, the industry in two years’ time won’t be what it is today, which is why it’s more important than ever to keep ahead of industry trends and to differentiate yourself by offering something that your competitors aren’t. As Williams also writes, ‘with an ever-evolving and competitive market, calculated risks are sometimes necessary’.
The key to this differentiation is identifying needs that are not currently being met in your market, and equipping yourself with the tools and know-how to meet them. From training pregnant and post-natal clients, to hypertrophy methodologies and bootcamp inspiration, the articles in this issue will provide the seeds of ideas that could grow into the area of specialisation for which you become renowned.
Keep reading, keep listening, keep watching, keep learning and keep questioning received wisdoms – by doing so you’ll still be in the game – and leading it – in 2030.