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Most people choose a PT based on a referral

This blog was written by Celeste Kirby-Brown, Director of Sales, Marketing and Relationships at Ezypay, a direct debit solutions provider for the fitness industry.

Using the results of the 2013 Australian and New Zealand Fitness Industry Survey (ANZFIS), Ezypay has created an infographic on personal training. Combining the results from fitness facility members, and from clubs, this free resource is available to download HERE.

One of the key findings of the survey was that most members choose a personal trainer based on a referral. This means that if you are a personal trainer who is new to the industry, or trying to build your client base, the very best way to do this is to seek referrals.

The easiest way to get a referral is to not ask for it, but to give a free workout. You might have a pass or a card that you can give your clients to pass onto a friend, telling them that you’re looking for more clients and would be happy to give any of their friends who may be interested in working on their fitness a free session. This is a very easy way to ask for a referral.

So, what do you do after you have given the free session? This excellent article 3 steps to convert free consults into paying clients by Aaron Whear addresses the next steps. So, if you’re looking to drum up more business, why not give it a go? Print some cards or vouchers to make it a tangible offering (as well as a visual reminder for your existing client to pass it on to a friend) and you will be on the way to growing your business through referrals. And, be sure to avoid these common fitness marketing mistakes.

Download your free copy of the personal training infographic HERE.
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