This blog was written by Celeste Kirby-Brown, Director of Sales, Marketing and Relationships at Ezypay, a direct debit solutions provider for the fitness industry.
Using the results of the 2013 Australian and New Zealand Fitness Industry Survey (ANZFIS), Ezypay has created an infographic on personal training. Combining the results from fitness facility members, and from clubs, this free resource is available to download HERE.
One of the key findings of the survey was that most members choose a personal trainer based on a referral. This means that if you are a personal trainer who is new to the industry, or trying to build your client base, the very best way to do this is to seek referrals.
The easiest way to get a referral is to not ask for it, but to give a free workout. You might have a pass or a card that you can give your clients to pass onto a friend, telling them that you’re looking for more clients and would be happy to give any of their friends who may be interested in working on their fitness a free session. This is a very easy way to ask for a referral.