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Written by Network and select guest authors, this blog is designed to keep you up to speed with everything fitness industry related. Contribute and help shape the industry.
Love it or otherwise, we can use The Biggest Loser to boost our Fitness Businesses
by Analee Matthews | Tuesday, February 02, 2010
It's back on our boxes. And love it or hate it The Biggest Loser TV show has a potentially massive impact on our industry!
In past blogs, we've discussed whether the show is a pro or con for the
industry, and whether it's offensive or helpful, but these ongoing
debates aside, the bottom line is that there really is a great
opportunity for PTs, clubs and group exercise instructors alike to tap
into the heightened interest that the show creates, and really boost
our business activities.
...read more
Words of wisdom: essential books for Personal Trainer success
by Oliver Kitchingman | Friday, August 14, 2009
The following post is written by guest author Andrew Verdon.
I have been travelling a lot recently with my work with the Australian Institute of Sport as things speed up in the journey towards the London 2012 Olympic Games. It feels like I haven’t really been home since FILEX back in April! ...read more
The Fitness Industry, is it recession proof?
by Ryan Hogan | Thursday, June 18, 2009
It seems like every new day brings yet more stories of economic doom and gloom. Businesses closing left, right and centre, people losing their jobs, houses and cars. Certainly, if you talk to anyone who works in the financial, real estate or corporate travel business, their spirits are nowhere near as high as they have been in recent years..
But what about our industry, the fitness industry? How are we as fitness professionals specifically being affected on a global scale? On a purely anecdotal basis, from the Network perspective, times are good. Our membership base is as solid as it ever has been, our FILEX event in 2009 was one of the biggest we have ever run and there seems to be increasing demand for our training courses. With the introduction of some fantastic new services, like PTontheNET and online eCEC courses, we have been able to adapt and streamline the business and attract a whole new generation of people to our organisation. ...read more
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