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Controversies of the core

by Analee Matthews | Friday, April 15, 2011

By freelance editor Helen Jones

Professor Paul Hodges presented on the many controversies of the core on the first day of FILEX 2011. Core stability has been discussed at length, and in some ways the debate is getting quite heated, so he looked into how we might be able to resolve some of these controversies.

“Back pain is a huge problem in modern life, so we need to help people to move better and more freely.” There is a clinical assumption that exercise should aim to increase the stability of the spine, and exercise interventions have been around for 100 years. ...read more

The best way to predict the future is to invent it

by Analee Matthews | Friday, April 15, 2011

By Helen Jones, freelance editor

These were the wise words from business management expert Justin Tamsett, at the FILEX 2011 Business Summit, which was held today in Sydney to kick off the weekend of events. Justin brought along a panel of experts to discuss what the fitness industry will look like in 2016.
The main answers we heard were independent gyms will consolidate, as they won’t be able to keep up with the chains. The only way to stand strong will be to do something a bit different, be aware of the competition, and be a bit more creative – ideas could include lower cost marketing options and coming up with original ways to motivate consumers. 24-hour gyms and Crossfit are great examples of unique services.

Customers will stick with you if you deliver on the things they’re looking for such as a good atmosphere, new technology, helpful staff, competitions, a good nutrition program, incentives, etc. Every club needs to be consistent in their offerings, and if you’re not a high-end club or a budget gym, you need to act very smartly and effectively. ...read more

FILEX 2010 - over too quick?

by Analee Matthews | Sunday, May 02, 2010

After a full-on three days of sessions and socialising, FILEX 2010 has come and gone for another year. ...read more

Whoa! 20 years of step and Marcus Irwin is back on stage! What a session, what a day!

by Analee Matthews | Saturday, May 01, 2010

Right now Marcus Irwin is on stage with the rest of the stepping dream team - Steve Boedt, Min Lomo and Stephen Parker - in a celebration of 20 years of Step. Picture 160+ people all stepping in unison and you have a plenary to remember. ...read more

Highlights from FILEX 2010 so far.

by Ryan Hogan | Saturday, May 01, 2010

Well almost 4 days have passed since the first pre-convention workshop began and all we can say is WOW! The response to all the presenters and sessions has been overwhelmingly positive and you can see smiles on peoples faces as they walk the halls of the Sydney Convention Centre.

Personal highlights for me have been innumerable but I thought I would write a few quickly before I forget: ...read more

All Systems Go on day 2 of FILEX 2010

by Analee Matthews | Friday, April 30, 2010

It's all happening at Darling Harbour and Cockle Bay this morning - and it's only just hit 9am! ...read more

FILEX 2010 Keynote Address was insane!

by Analee Matthews | Thursday, April 29, 2010

Whoa, if you were NOT at the FILEX 2010 Opening Keynote address you sure missed out! ...read more

FILEX 2010 Day 1 Wrap Up, One Word: AWESOME!

by Ryan Hogan | Wednesday, April 28, 2010

Now it's very easy for us Network people to toot our own horn - and FILEX 2010 is certainly an opportunity to do so. BUT after having spent the better part of the morning and early afternoon at the Business Summit and visiting some of the 7 pre convention offerings that were on board, I am convinced that the Fitness Industry in Australia is in great shape! ...read more

The FILEX 2010 Business Summit rocked it!

by Analee Matthews | Wednesday, April 28, 2010

Just finished a great day at the FILEX 2010 Business Summit down at Pyrmont - fantastic location for an amazing day of speakers. Loads of diverse content delivered by people from outside the industry as well from within it, which made for interesting listening. ...read more