You're having a laugh...

by Oliver Kitchingman | Tuesday, June 21, 2011

The following post was written by Kathy Popplewell, a mind body specialist and founder of www.vibrance.com.au.   ...read more

Goal setting = smart training

by Rebecca Myers | Wednesday, April 20, 2011

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The best way to predict the future is to invent it

by Analee Matthews | Friday, April 15, 2011

By Helen Jones, freelance editor

These were the wise words from business management expert Justin Tamsett, at the FILEX 2011 Business Summit, which was held today in Sydney to kick off the weekend of events. Justin brought along a panel of experts to discuss what the fitness industry will look like in 2016.
The main answers we heard were independent gyms will consolidate, as they won’t be able to keep up with the chains. The only way to stand strong will be to do something a bit different, be aware of the competition, and be a bit more creative – ideas could include lower cost marketing options and coming up with original ways to motivate consumers. 24-hour gyms and Crossfit are great examples of unique services.

Customers will stick with you if you deliver on the things they’re looking for such as a good atmosphere, new technology, helpful staff, competitions, a good nutrition program, incentives, etc. Every club needs to be consistent in their offerings, and if you’re not a high-end club or a budget gym, you need to act very smartly and effectively.  ...read more

Is this your dream job? PT on a Criuse Ship?

by Rebecca Myers | Wednesday, March 02, 2011

Imagine waking up in a different port every morning and working in a gym that has constantly changing views from its windows.   ...read more

The danger of deliciousness - food addiction

by Alisha Smith | Thursday, April 08, 2010

I’ll admit to being prone to a good finger-pointing session when it comes to laying blame on the media, fast-food companies and a range of other sources for our sky-rocketing obesity levels.

At other times I’ve wondered if it’s just a matter of ‘will power’ and of being ‘determined enough’ to avoid the fast food restaurants and the shiny, crinkly packages that stock our supermarket shelves. I’ve marvelled at stories that chart the demise of more than a few apparently healthy and happy people; reading wide-eyed and open-mouthed as they recount tales of midnight, midday and mid-morning binges.  ...read more

Aerobic exercise ‘a waste of time’ SHOCK HORROR

by Alisha Smith | Wednesday, February 10, 2010

“Aerobic exercise ‘a waste of time’”- I can’t begin to reveal the level of frustration I felt when I read this headline on a news.com.au article this week. The article was referencing a study done in the UK about the effect that genes have on the results obtained by exercising.
In this case, my issue isn’t with the story itself, which is reporting on the findings of a genuine study. The problem is the deliberately misleading headline.  ...read more

Love it or otherwise, we can use The Biggest Loser to boost our Fitness Businesses

by Analee Matthews | Tuesday, February 02, 2010

It's back on our boxes. And love it or hate it The Biggest Loser TV show has a potentially massive impact on our industry!

In past blogs, we've discussed whether the show is a pro or con for the industry, and whether it's offensive or helpful, but these ongoing debates aside, the bottom line is that there really is a great opportunity for PTs, clubs and group exercise instructors alike to tap into the heightened interest that the show creates, and really boost our business activities.   ...read more

What would you do if a client suffered cardiac arrest during a training session?

by Ryan Hogan | Monday, September 28, 2009

The following post is written by guest author Danielle Fera, an exercise coach from NSW.

Most personal trainers will at some point have clients who have less than healthy hearts – in fact, that may be why they are training with you. Have you ever considered what you would do if one of your clients suffered a cardiac arrest during a training session?  ...read more