Are these fitness trends happening in your club?

by Oliver Kitchingman | Tuesday, February 22, 2011

A recent survey conducted by the American Council on Exercise (ACE) has revealed what are purported to be the world’s top fitness trends for 2011.

ACE surveyed 2,700 fitness industry professionals to gauge what’s hot for the year ahead. Although these respondents were from a ‘worldwide network’, it is not clear whether a higher percentage were US-based (a possibility considering the local of the Council).  ...read more

The Fitness Industry, is it recession proof?

by Ryan Hogan | Thursday, June 18, 2009

It seems like every new day brings yet more stories of economic doom and gloom. Businesses closing left, right and centre, people losing their jobs, houses and cars. Certainly, if you talk to anyone who works in the financial, real estate or corporate travel business, their spirits are nowhere near as high as they have been in recent years..

But what about our industry, the fitness industry? How are we as fitness professionals specifically being affected on a global scale? On a purely anecdotal basis, from the Network perspective, times are good. Our membership base is as solid as it ever has been, our FILEX event in 2009 was one of the biggest we have ever run and there seems to be increasing demand for our training courses. With the introduction of some fantastic new services, like PTontheNET and online eCEC courses, we have been able to adapt and streamline the business and attract a whole new generation of people to our organisation.  ...read more

The results of Network's first ever PT Survey are here!

by Ryan Hogan | Tuesday, November 04, 2008

Look after your clients and they will look after you.
In Network’s recent PT survey it came to light that personal trainers rate attracting new customers as their greatest sales and marketing related challenge. This is perhaps not surprising, though surely if they had higher retention rates then attracting new clients wouldn’t be such an issue …?  ...read more