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Written by Network and select guest authors, this blog is designed to keep you up to speed with everything fitness industry related. Contribute and help shape the industry.
Love it or otherwise, we can use The Biggest Loser to boost our Fitness Businesses
by Analee Matthews | Tuesday, February 02, 2010
It's back on our boxes. And love it or hate it The Biggest Loser TV show has a potentially massive impact on our industry!
In past blogs, we've discussed whether the show is a pro or con for the
industry, and whether it's offensive or helpful, but these ongoing
debates aside, the bottom line is that there really is a great
opportunity for PTs, clubs and group exercise instructors alike to tap
into the heightened interest that the show creates, and really boost
our business activities.
...read more
Biggest Loser – A hit show or offensive?
by Ryan Hogan | Tuesday, November 10, 2009
Based on the popularity of our previous Blog Post called "The Biggest Loser, friend or foe of fitness", when we came across Justin Tamsett's recent post we thought it pertinent to re-post here. You can visit Justin's very informative blog at www.justintamsett.com
As filming has begun on the next series of Biggest Loser in Australia, I was thinking does this reality show help or hinder the over weight problem in Australia.
The journal Obesity Management explored the attitudes of people toward the Biggest Loser here in Australia. The group they surveyed were overweight: 42% classified as obese and 58% as morbidly obese. Here are the results: ...read more
The Biggest Loser, friend or foe of fitness?
by Ryan Hogan | Thursday, March 05, 2009
The following Blog Post was written by Alisha Smith, Network's education manager.
The Biggest Loser. Let’s face it – we’re all watching it, and if we’re not then, at the very least, a solid majority of our clients and class participants most definitely are.
There’s no debating that as a nation (and particularly, as an industry) we’re captivated by the show’s drastic techniques and equally drastic transformations. From the airing of the first episode of a new series right up until the country gathers around the TV to witness the crowning of ‘The Biggest Loser’, we enjoy (in a slightly masochistic manner) observing the contestants struggle and – dare I say it – thinking to ourselves ‘thank goodness I’m not like that’. ...read more
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