Business Summit

Arming David – How small business can punch above its weight
Dan Gregory
Rather than being a lesson about pride preceding the downfall of the big guy, Dan believes the story of David and Goliath is more to do with the ingenuity and mojo of the little guy. Small business often offers strong products or service, but lacks sophisticated marketing. Learn the secrets of the Goliath brands and how a little knowledge and some charismatic leadership can help small businesses market above their weight. Discover what big brands do that small brands should, the 12 critical components to giving a small to medium business impact, scale and visibility and how to make your marketing budget appear bigger than it actually is.

About Dan Gregory Dan is one half of the creative team behind the most successful new product launch in Australian history, as well as one of the most extraordinary brand resurrections achieved anywhere in the world. Working with corporations as diverse as Coca-Cola, Unilever and Aussie Home Loans, he has won awards for creativity and advertising effectiveness worldwide. A regular on ABC TV’s The Gruen Transfer, Dan is a rare evangelist for truth in a world of spin.

Energise your brand with an inexpensive facility makeover
Derek Barton
We all spend money renovating our homes and investing in lighting, artwork and furnishings that inspire us and make us feel more comfortable. Yet when it comes to their own clubs, not many gym owners put the effort into creating a great atmosphere for their members. In this valuable session, branding maestro Derek reveals how to give your club an inexpensive makeover that will inspire members – and prospective members. Using real life examples, including ‘before and after’ shots of world-class facilities, Derek demonstrates how even the most challenging areas of your facility can be made to look special.

About Derek Barton Derek is a marketing, advertising, branding and customer service expert. The former senior vice-president of marketing for Gold’s Gym, he helped build Gold’s into one of the industry’s most respected and recognised brands. During his tenure, Gold’s Gym received numerous awards for its innovative marketing, and was listed in America’s Greatest Brands book. Derek now runs his own marketing consulting and entertainment production company.

Small giants make BIG things happen
Ass. Prof. Karen Woolley
Slowly, but surely, successful entrepreneurs around the world are challenging the widely accepted mantra that endless growth is good. These ‘small giants’ have chosen to create companies that are great, rather than big. Small giants focus their business charisma on creating great workplaces, delivering great customer service, nurturing great communities, and enjoying great lifestyles. Learn how to get your fitness business working for all the right reasons by using your energy to become the best in the world at what you do – and reap outstanding rewards as a result.

About Karen Woolley, PhD Karen is the CEO of ProScribe Medical Communications, an internationally recognised medical writing company. Her business ethics and acumen have been featured in The Australian, Business Review Weekly, on SBS and in leadership books. A Telstra Business Woman of the Year, Karen is a proven director of multi-million dollar public and private companies. She is also an Australian Surfing Champion and New York City Marathon survivor

Who stole your mojo? (And how you can get it back!)
Gary Bertwistle
Following Karen’s advice for finding your business groove, Gary asks ‘what about your personal mojo?’ Your personal mojo is that little bit of extra energy, the magic that enables you to get the most out of life; it’s the difference between a good day and a GREAT day. Lose your mojo and you will know it – and so will your employees and members. Gary introduces the basics of Mojo Mindset – easy-to-implement tools for reigniting the spark in you and your business. Take home real actions to get your mojo back and drive your business and personal life to reach their true potential.

About Gary Bertwistle Gary is Australia’s new pioneer in thinking. In 2002 he opened Australia’s first ever creative thinking venue – the Ideas Vault. As a bestselling author, Gary is an expert on unlocking creativity and building brands. He is the co-founder of the Tour de Cure and founder of the Day of Inspiration. Gary is renowned for his passion and drive in helping people to think differently about their life, business and mojo.

The fitness industry in a crystal ball
Expert panel, chaired by Justin Tamsett
This panel of industry leaders gazes into a crystal ball to make predictions for the state of the Australian fitness industry in 2016. Find out their views on how memberships will be sold; what the service model will look like, and how personal training will be placed within the industry. Discover how we will market our services; whether we will increase the percentage of Australians exercising and whether the challenge of retention will be overcome. By looking to the future you can strategically position your business for greater success.

About Justin Tamsett, BEd An industry stalwart since 1988, Justin received Fitness Australia’s Presidential Award for Industry Contribution in 2006. He has been facilitating the Australian Fitness Round Table Program since 2004, and as managing director of Active Management, he consults with clubs in sales, customer service, retention and marketing. He was named Australian Fitness Network’s Presenter of the Year in 2008, his Aussie larrikin style making him a sought after speaker at conferences worldwide.

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