PT Business summit

Small giants make BIG things happen
Ass. Prof. Karen Woolley
Slowly, but surely, successful entrepreneurs around the world are challenging the widely accepted mantra that endless growth is good. These ‘small giants’ have chosen to create companies that are great, rather than big. Small giants focus their business charisma on creating great workplaces, delivering great customer service, nurturing great communities, and enjoying great lifestyles. Learn how to get your fitness business working for all the right reasons by using your energy to become the best in the world at what you do – and reap outstanding rewards as a result.

About Ass. Prof. Karen Woolley, PhD Karen is the CEO of ProScribe Medical Communications, an internationally recognised medical writing company. Her business ethics and acumen have been featured in The Australian, Business Review Weekly, on SBS and in leadership books. A Telstra Business Woman of the Year, Karen is a proven director of multi-million dollar public and private companies. She is also an Australian Surfing Champion and New York City Marathon survivor!

The feel good business
Anna-Louise Bouvier
To be successful, a business should ‘feel good’ from the inside out. Anna-Louise explains how to build a business that is both professionally and personally sustainable. After founding Physiocise 15 years ago, she built it up into a business with 20 employees and over 110 classes a week. Anna-Louise recently sold the practices under a licence agreement to a longstanding employee, giving her the freedom to further expand the brand. From the importance of vision, communication, mentoring and team building, to strong organisational and financial systems, learn how to fine tune your own business to feel good and perform great.

About Anna-Louise Bouvier, BAppSc (physio) Anna-Louise is one of Australia’s leading mind body experts. A physiotherapist, author, speaker and media commentator, her highly successful Physiocise practices consult to over 1,200 people a week, including elite athletes such as the Wallabies, Waratahs and Brumbies. She is the Today Show’s Feel Good Physio and most recently appeared as an expert on the ABC science documentary Making Australia Happy. Her most recent book is The Feel Good Body.

Exploring ethics
Elisabeth Shaw
Ethical practice requires thoughtful insight into how you, as a personal trainer and a business owner, can build an ethical position within yourself, your staff, your clients and your workplace. Whether you are deciding what your client cancellation policy is, or whether or not to cross the professional/personal boundary and socialise with clients outside of work, you need to have a framework for making ethical decisions. Management and ethics expert Elizabeth provides some thought-provoking tools to help you make wise decisions and ensure your most powerful assets – your reputation and brand – are never compromised.

About Elisabeth Shaw, MMgt, MCFT, MProfEthics Elisabeth is a psychologist who also holds masters degrees in management and professional ethics, reflecting her passion for effective and respectful workplace relationships. She provides management coaching and consultancy on ethical issues in the non-government, public and private sectors, and has published work in each of these areas. She is a consultant to the St James Ethics Centre, and writes a regular journal column on ethics in practice.

Using social media to grow your PT business
Bryan O’Rourke
Word-of-mouth is the best form of marketing and social media is word-of-mouth marketing to the extreme! What’s more, it’s easier and faster than you may think. Industry expert Bryan shows you how to increase your online presence and extend your network of customers and referral sources. Learn how to adopt proven strategies to boost your business by creating your own new media marketing plan, and take home simple, yet effective, secrets for flawlessly integrating social media to enhance your business success.

About Bryan O’Rourke, MBA Bryan is a recognised strategist, technologist and fitness industry expert. With a track record of growing global brands, he now serves as executive co-founder and shareholder in a number of successful fitness industry companies including Fitmarc, Integerus, The Flywheel Group and The Health Club for Women.

Emotionally connect with your clients
Derek Barton
Personal training is just that – personal. It’s one-on-one and it requires you or your staff to deliver a unique service to your client in a way which is tailored to their needs. If your hair stylist gave you a bad haircut, or your doctor gave you poor treatment, you’d drop them like a hot potato. The same holds true for your training clients. If you don’t know how to deliver great results while forming a strong emotional connection, and you don’t know how to brand or market yourself, they’re gone. Tap into Derek’s wealth of experience to learn how to become the personal training business that clients brag about.

About Derek Barton Derek is a marketing, advertising, branding and customer service expert. The former senior vice-president of marketing for Gold’s Gym, he helped build Gold’s into one of the industry’s most respected and recognised brands. During his tenure, Gold’s Gym received numerous awards for its innovative marketing, and was listed in America’s Greatest Brands book. Derek now runs his own marketing consulting and entertainment production company.

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