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Lasting impressions
Darren Hill
A key to your success as a personal trainer is how well your programs and your messages are remembered. We live in an information-rich age, which has increased the need to be memorable. For any small business, lasting impressions matter now more than ever. So, in a highly visible and competitive fitness industry, how are you leaving a lasting impression with your clients? Author, speaker and behavioural scientist Darren guides you through the science of being memorable, both as an expert and as a small business. Discover how to draw people to your service, your product and – most importantly – your message.
Getting to 'Go'!
Tara Diversi
Clients often know what to do to achieve their fitness goals – but they simply don't do it! As well as delaying the benefits of training, this can cause a lot of frustration to you, their trainer. The best PTs don't just know the best exercises to prescribe for each individual, they also use the power of influence and persuasion to facilitate positive results. Discover why your clients do what they do, and how you can use the wisdom from consumer psychology, behavioural economics and marketing to become more influential and persuasive in getting your clients to 'Go'.
Use Facebook to grow your PT business
Casey Conrad
Do you have a hard time quantifying whether your Facebook presence is actually helping you reach more prospects? Casey reveals how you can use Facebook to drive more prospects and ultimately get more clients. Learn: simple tricks to gain maximum exposure; new 'programming' features that turn your Facebook into a mini website (and why that's important); how to establish a comments box that will help you reach more potential prospects; how to use 'Tags' to create tremendous social proof with members and their friends; and one simple promotion that will help you generate a killer referral program.
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