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ePublication of Australian Fitness Network

RESULTS OF NETWORK'S FIRST EVER PERSONAL TRAINER SURVEY

For your reading pleasure. please find below the results of the first ever PT survey by Australian Fitness Network. The survey was carried out in August 2008 and had a total number of 443 responses.

NOTE: If you wish to reproduce or quote these statistics a you must include the following statement: "Survey undertaken by Australian Fitness Network in August 2008 (www.fitnessnetwork.com.au)."

You may also download a PDF copy of the survey results which you can distribute to whomever you feel may benefit.

Have any thoughts about the survey? Would you like to share them? Click here to discuss with other fellow fitness enthusiasts about the results of this ground breaking survey!

Do you work in the industry:

Answer Option

Response Percent

Response Count

Full time

43.4%

192

Part time

28.5%

126

Casual

20.4%

90

Other (please specify)

7.7%

34

 

Do you work in a:

Answer Options

Response Percent

Response Count

Capital city location

70.5%

309

Country location

29.5%

129

 

What is the structure of your work?

Answer Options

Response Percent

Response Count

Employee

24.7%

108

Independent contractor

19.9%

87

Franchise/Licensee with a rental agreement

8.0%

35

Franchise/Licensee without a rental agreement

0.0%

0

Independent business owner

42.7%

187

Other

4.8%

21

 

Do you operate predominantly:

Answer Options

Response Percent

Response Count

From within a commercial gym

30.4%

133

From within a commercial fitness studio

13.7%

60

From within a community fitness facility

8.5%

37

Outdoors

25.2%

110

Other

22.2%

97

 

How long have you actively been working in the industry?

Answer Options

Response Percent

Response Count

Less than 12 months

26.6%

116

1-2 years

12.8%

56

2-5 years

20.6%

90

5-10 years

16.5%

72

10 years or more

23.4%

102

 

How long have you been working as a personal trainer?

Answer Options

Response Percent

Response Count

Less than 12 months

30.0%

130

1-2 years

15.0%

65

2-5 years

23.3%

101

5-10 years

19.8%

86

10 years or more

12.0%

52

 

How many hours do you spend in face-to-face training with clients (per week)?

Answer Options

Response Percent

Response Count

1-2 hours per week

9.2%

38

3-5 hours per week

18.6%

77

6-10 hours per week

19.1%

79

11-15 hours per week

14.0%

58

16-20 hours per week

14.7%

61

21 hours or more

24.4%

101

 

How many hours do you spend on administration related tasks (per week)?

Answer Options

Response Percent

Response Count

1-2 hours per week

37.0%

153

3-5 hours per week

33.2%

137

6-10 hours per week

14.0%

58

11-15 hours per week

6.8%

28

16-20 hours per week

4.1%

17

21 hours or more

4.8%

20

 

How may hours do you spend on marketing related tasks (per week)?

Answer Options

Response Percent

Response Count

1-2 hours per week

73.2%

289

3-5 hours per week

20.8%

82

6-10 hours per week

4.6%

18

11-15 hours per week

1.3%

5

16-20 hours per week

0.0%

0

21 hours or more

0.3%

1

 

How much do you charge per hour for a face-to-face PT session?

Answer Options

Response Percent

Response Count

Less than $30

6.2%

25

$31-$50

30.8%

125

$51-$70

43.6%

177

$71-$90

15.0%

61

$91-$100

2.5%

10

+$101

2.0%

8

 

In the previous financial year where did you allocate most of your annual marketing/advertising budget?

Answer Options

Response Percent

Response Count

Face to face networking

29.1%

114

Leaflet drops

6.4%

25

Direct mail

1.3%

5

Local paper advertising

7.4%

29

Metropolitan newspaper advertising

0.0%

0

Online marketing

5.6%

22

Radio advertising

0.8%

3

Television advertising

0.3%

1

On premise and off premise signage

4.6%

18

I am unsure

3.3%

13

N/A - I don't personally invest in marketing

32.9%

129

Other

8.4%

33

 

In the current financial year where have you allocated most of your annual marketing/advertising budget?

Answer Options

Response Percent

Response Count

Face to face networking

29.5%

115

Leaflet drops

7.4%

29

Local paper advertising

8.7%

34

Metropolitan newspaper advertising

0.5%

2

Online marketing

7.2%

28

Radio advertising

0.3%

1

Television advertising

0.3%

1

On premise and off premise signage

2.6%

10

I am unsure

3.8%

15

N/A - I don't personally invest in marketing

31.0%

121

Other

8.7%

34

 

What is your greatest current sales and marketing related challenge?

Answer Options

Response Percent

Response Count

Attracting new customers

51.3%

198

Retaining existing customers

10.4%

40

Maintaining higher prices for my services

9.8%

38

I am unsure

5.4%

21

N/A - I'm not responsible for building the client base nor setting prices

13.2%

51

Other

9.8%

38

 

Do you have a formalised and structured marketing activity plan?

Answer Options

Response Percent

Response Count

Yes

22.3%

87

No

60.4%

236

N/A - I'm not responsible for marketing activities

17.4%

68

 

Do you have a formalised and structured selling process?

Answer Options

Response Percent

Response Count

Yes

37.7%

147

No

48.5%

189

N/A - I'm not responsible for selling activities

13.8%

54

 

How many hours per month do you personally spend on fitness training related education and development?

Answer Options

Response Percent

Response Count

1-2 hours per month

16.5%

64

3-5 hours per month

34.9%

135

6-10 hours per month

26.1%

101

11-15 hours per month

9.3%

36

16-20 hours per month

7.0%

27

21 or more hours per month

6.2%

24

 

How many hours per month do you personally spend on business related education and development?

Answer Options

Response Percent

Response Count

1-2 hours per month

53.9%

201

3-5 hours per month

25.5%

95

6-10 hours per month

12.9%

48

11-15 hours per month

3.8%

14

16-20 hours per month

2.4%

9

21 or more hours per month

1.6%

6