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RESULTS OF NETWORK'S FIRST EVER PERSONAL TRAINER SURVEY
For your reading pleasure. please find below the results of the first ever PT survey by Australian Fitness Network. The survey was carried out in August 2008 and had a total number of 443 responses.
NOTE: If you wish to reproduce or quote these statistics a you must include the following statement: "Survey undertaken by Australian Fitness Network in August 2008 (www.fitnessnetwork.com.au)."
You may also download a PDF copy of the survey results which you can distribute to whomever you feel may benefit.
Have any thoughts about the survey? Would you like to share them? Click here to discuss with other fellow fitness enthusiasts about the results of this ground breaking survey!
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Do you work in the industry: |
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|
Answer Option |
Response Percent |
Response Count |
|
Full time |
43.4% |
192 |
|
Part time |
28.5% |
126 |
|
Casual |
20.4% |
90 |
|
Other (please specify) |
7.7% |
34 |
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Do you work in a: |
||
|
Answer Options |
Response Percent |
Response Count |
|
Capital city location |
70.5% |
309 |
|
Country location |
29.5% |
129 |
|
What is the structure of your work? |
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|
Answer Options |
Response Percent |
Response Count |
|
Employee |
24.7% |
108 |
|
Independent contractor |
19.9% |
87 |
|
Franchise/Licensee with a rental agreement |
8.0% |
35 |
|
Franchise/Licensee without a rental agreement |
0.0% |
0 |
|
Independent business owner |
42.7% |
187 |
|
Other |
4.8% |
21 |
|
Do you operate predominantly: |
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|
Answer Options |
Response Percent |
Response Count |
|
From within a commercial gym |
30.4% |
133 |
|
From within a commercial fitness studio |
13.7% |
60 |
|
From within a community fitness facility |
8.5% |
37 |
|
Outdoors |
25.2% |
110 |
|
Other |
22.2% |
97 |
|
How long have you actively been working in the industry? |
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|
Answer Options |
Response Percent |
Response Count |
|
Less than 12 months |
26.6% |
116 |
|
1-2 years |
12.8% |
56 |
|
2-5 years |
20.6% |
90 |
|
5-10 years |
16.5% |
72 |
|
10 years or more |
23.4% |
102 |
|
How long have you been working as a personal trainer? |
||
|
Answer Options |
Response Percent |
Response Count |
|
Less than 12 months |
30.0% |
130 |
|
1-2 years |
15.0% |
65 |
|
2-5 years |
23.3% |
101 |
|
5-10 years |
19.8% |
86 |
|
10 years or more |
12.0% |
52 |
|
How many hours do you spend in face-to-face training with clients (per week)? |
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|
Answer Options |
Response Percent |
Response Count |
|
1-2 hours per week |
9.2% |
38 |
|
3-5 hours per week |
18.6% |
77 |
|
6-10 hours per week |
19.1% |
79 |
|
11-15 hours per week |
14.0% |
58 |
|
16-20 hours per week |
14.7% |
61 |
|
21 hours or more |
24.4% |
101 |
|
How many hours do you spend on administration related tasks (per week)? |
||
|
Answer Options |
Response Percent |
Response Count |
|
1-2 hours per week |
37.0% |
153 |
|
3-5 hours per week |
33.2% |
137 |
|
6-10 hours per week |
14.0% |
58 |
|
11-15 hours per week |
6.8% |
28 |
|
16-20 hours per week |
4.1% |
17 |
|
21 hours or more |
4.8% |
20 |
|
How may hours do you spend on marketing related tasks (per week)? |
||
|
Answer Options |
Response Percent |
Response Count |
|
1-2 hours per week |
73.2% |
289 |
|
3-5 hours per week |
20.8% |
82 |
|
6-10 hours per week |
4.6% |
18 |
|
11-15 hours per week |
1.3% |
5 |
|
16-20 hours per week |
0.0% |
0 |
|
21 hours or more |
0.3% |
1 |
|
How much do you charge per hour for a face-to-face PT session? |
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|
Answer Options |
Response Percent |
Response Count |
|
Less than $30 |
6.2% |
25 |
|
$31-$50 |
30.8% |
125 |
|
$51-$70 |
43.6% |
177 |
|
$71-$90 |
15.0% |
61 |
|
$91-$100 |
2.5% |
10 |
|
+$101 |
2.0% |
8 |
|
In the previous financial year where did you allocate most of your annual marketing/advertising budget? |
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|
Answer Options |
Response Percent |
Response Count |
|
Face to face networking |
29.1% |
114 |
|
Leaflet drops |
6.4% |
25 |
|
Direct mail |
1.3% |
5 |
|
Local paper advertising |
7.4% |
29 |
|
Metropolitan newspaper advertising |
0.0% |
0 |
|
Online marketing |
5.6% |
22 |
|
Radio advertising |
0.8% |
3 |
|
Television advertising |
0.3% |
1 |
|
On premise and off premise signage |
4.6% |
18 |
|
I am unsure |
3.3% |
13 |
|
N/A - I don't personally invest in marketing |
32.9% |
129 |
|
Other |
8.4% |
33 |
|
In the current financial year where have you allocated most of your annual marketing/advertising budget? |
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|
Answer Options |
Response Percent |
Response Count |
|
Face to face networking |
29.5% |
115 |
|
Leaflet drops |
7.4% |
29 |
|
Local paper advertising |
8.7% |
34 |
|
Metropolitan newspaper advertising |
0.5% |
2 |
|
Online marketing |
7.2% |
28 |
|
Radio advertising |
0.3% |
1 |
|
Television advertising |
0.3% |
1 |
|
On premise and off premise signage |
2.6% |
10 |
|
I am unsure |
3.8% |
15 |
|
N/A - I don't personally invest in marketing |
31.0% |
121 |
|
Other |
8.7% |
34 |
|
What is your greatest current sales and marketing related challenge? |
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|
Answer Options |
Response Percent |
Response Count |
|
Attracting new customers |
51.3% |
198 |
|
Retaining existing customers |
10.4% |
40 |
|
Maintaining higher prices for my services |
9.8% |
38 |
|
I am unsure |
5.4% |
21 |
|
N/A - I'm not responsible for building the client base nor setting prices |
13.2% |
51 |
|
Other |
9.8% |
38 |
|
Do you have a formalised and structured marketing activity plan? |
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|
Answer Options |
Response Percent |
Response Count |
|
Yes |
22.3% |
87 |
|
No |
60.4% |
236 |
|
N/A - I'm not responsible for marketing activities |
17.4% |
68 |
|
Do you have a formalised and structured selling process? |
||
|
Answer Options |
Response Percent |
Response Count |
|
Yes |
37.7% |
147 |
|
No |
48.5% |
189 |
|
N/A - I'm not responsible for selling activities |
13.8% |
54 |
|
How many hours per month do you personally spend on fitness training related education and development? |
||
|
Answer Options |
Response Percent |
Response Count |
|
1-2 hours per month |
16.5% |
64 |
|
3-5 hours per month |
34.9% |
135 |
|
6-10 hours per month |
26.1% |
101 |
|
11-15 hours per month |
9.3% |
36 |
|
16-20 hours per month |
7.0% |
27 |
|
21 or more hours per month |
6.2% |
24 |
|
How many hours per month do you personally spend on business related education and development? |
||
|
Answer Options |
Response Percent |
Response Count |
|
1-2 hours per month |
53.9% |
201 |
|
3-5 hours per month |
25.5% |
95 |
|
6-10 hours per month |
12.9% |
48 |
|
11-15 hours per month |
3.8% |
14 |
|
16-20 hours per month |
2.4% |
9 |
|
21 or more hours per month |
1.6% |
6 |
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