A PT’s guide to YouTube
The original big name in video hosting provides a very useful tool for selling to, and retaining, more PT clients.
YouTube is much more than just a hosting site for funny cat videos and epic gym fail compilations – it’s now the second most used search engine in the world after Google (its parent company). It’s a powerful platform for searching for information and can be a useful tool for selling to, and retaining, more PT clients.
Why use YouTube for your PT business?
YouTube is not for every PT business, but if you run online coaching, group sessions and have a blog, and convert most of your leads online via social media or your website, then it is definitely for you.
If you run online training programs then YouTube can be your way to go global! The global reach is massive, and YouTube provides the opportunity for you to include adverts and clickable links through to your website and other social channels.
What content should you upload?
When creating or uploading content to YouTube, make sure you keep in mind your business objectives. Your YouTube channel should advertise how good you are as a PT, focusing on your unique strengths.
A video showing you smashing a deadlift PB may be a great advert for a strength and conditioning coach, but may not be suitable if your business focuses on special populations. Keep your content relevant to who you want to attract. If corrective exercise is your thing, then short videos showing you working with clients (posted with their permission) or talking about common issues you see will be on brand for you.
You can also film yourself doing short Q&A sessions so your audience get to know you and your approach to fitness and training. Creating a series of short videos showcasing elements of your training sessions, or highlighting little tasters of your online training programs, are other good options.
You don’t need full scale production: a smart phone with a decent camera and sound will do – just turn it on its side to avoid the big black lines – it uploads to YouTube better.
5 essentials for a great YouTube Channel
Uploading great content is all good and well, but by following these five steps you can further increase the professional feel – as well as the effectiveness – of your YouTube Channel.
- Brand your Channel cover art. This will identify your YouTube Channel and link it straight to your brand. If you have a banner on your website and Facebook page, resize it for YouTube so it stays consistent with your brand.
- Brand your videos. In your YouTube Channel, go to the Video Manager section, then on the right hand side select Channel and then Branding. Here you can add your logo as a watermark. Your logo will appear on the bottom of each video you upload, identifying your content if it’s shared.
- Create a welcome video. When you land on a YouTube Channel, you can have a welcome video that tells your potential new clients what you’re about, and what kind of content you post. Keep it short and punchy, sell yourself and give a reason why they should subscribe to your channel. This video will be the first video any non-subscribers will see when they land on your channel.
- Tag and Title it. Remember, most people come to YouTube to find information with the words ‘How to …’ ranking highest in search terms. Title your videos by thinking about what people will search for, e.g. ‘How to squat’, ‘Home HIIT workout’, ‘How to use a foam roller’, and make sure you tag your videos when you upload them. This is a bit like hashtags on Instagram, and will help Google find your videos when people are searching for that kind of content.
- Link your website and social channels. If you run a blog on your website then you can use your YouTube content in blog posts (just add a quick transcript of the video too to your blog post so you still get the benefit for your SEO – check out REV.com for transcription services). Make sure you link your website to your YouTube Channel and place links to it in your descriptions under each video.
Creating and uploading content to YouTube can be a quick and easy way to let people see you in action, opening up a world of potential new clients and business.
Lynsey Fraser is a health and wellness expert with a wealth of experience in social media marketing. She has worked internationally as a presenter, Master Trainer and PT specialising in group training and club coaching. flosocial.com.au