First Australian gym launches into Thailand
Australian 24/7 health and fitness chain, Jetts, is continuing its international expansion with the opening of its first gym in Bangkok, Thailand. The only Australian gym brand in Thailand, the chain has additional openings planned for Thailand in 2016.
The move marks a significant milestone for the group, which has opened more than 270 facilities across Australia, New Zealand and the Netherlands since launching on the Gold Coast in 2007.
Jetts founder and managing director, Brendon Levenson, said Thailand was experiencing a growth in its economy, which has placed higher demand for quality fitness services built around convenience and flexibility.
‘Thailand is currently witnessing tremendous growth in its middle class segment, bringing with it a demand for fitness services such as gym memberships and personal training. This growth presents great opportunities for our brand, with locals increasingly looking for more convenient fitness options’ Levenson said; ‘The combination of our 24/7 access and no lock-in contracts, alongside our Aussie brand, has been a big driver of new sales within the first gym. Australia’s focus on healthy living and an active lifestyle holds us in high regard internationally. We’re seeing that consumers in other markets really aspire to this concept, and will embrace the Jetts’ philosophy.’
Source: Jetts 24 Hour Fitness