MINDBODY expands consumer platform

MINDBODY, leading provider of SaaS (software as a service) software to the wellness industry, and creator of the MINDBODY Connect™ consumer app, is expanding its consumer mobile capabilities through the acquisition of Fitness Mobile Apps, a tailored mobile app solution that was created on the MINDBODY platform.

Fitness Mobile Apps currently serves thousands of MINDBODY SaaS locations worldwide. With this acquisition, MINDBODY greatly expands its mobile reach, helping the studios, salons and spas that use its business management tools keep pace with the demands of an increasingly mobile clientele. A report from eMarketer titled Smartphone Users Worldwide 2013 – 2018 predicts that around 2.84 billion mobile phone users worldwide are expected to access the Internet over their phones by 2018.

‘We're thrilled to further enhance our software offerings with the addition of Fitness Mobile Apps. With the mobile future upon us, we're focused on providing our business clients with the most competitive tools around,’ said Rick Stollmeyer, CEO and co-founder of MINDBODY; ‘It’s important for businesses of all sizes to continuously engage with their customers in ways that promote their unique brands and foster long-term loyalty. Now, our clients’ customers can book and pay for their services using an app that combines both the look and feel of their individual business with the efficiency of MINDBODY Connect.’
 
These tailored apps, together with the MINDBODY Connect app, have generated millions of class bookings from mobile devices each month through MINDBODY’s platform, helping small businesses in the wellness industry fill their classes and appointments, and reduce various hassles surrounding scheduling and customer communications.

Source: MINDBODY Online