// New Zealand Fitness Industry Update

by FitnessNZ / REPs

REPs increases Yellow pages Online presence

Recently the NZ Register of Exercise Professionals (REPs) increased its online presence via the Yellow Pages. ‘REPs now has the only banner, and two of the eight side profile ads – meaning anyone searching for weight loss, gyms, trainers, in fact anything exercise related, can’t miss REPs’ said Stephen Gacsal, Registrar of REPs; ‘Our current marketing effort is developing a series of tools for trainers and clubs to use in their everyday interaction with members and clients, such as reminder cards, goal setting cards, and pre-exercise questionnaires. Draft versions will be available for industry comment by the end of August’.

Recession Buster Road Show success

FitnessNZ and Skills Active recently formed a partnership to deliver the new Recession Buster Road Show at ten locations around New Zealand. Overall 500 exercise professionals, facility managers and membership consultants took part during June, which included a line up of national and international presenters.

‘What was very clear to us is that, on the whole, the fitness and exercise industry is one of the few that is still growing, despite the recession. Feedback from facilities and personal trainers is that usage continues to be high and enquiries from new customers/members is up to ten per cent higher than at this time last year’ said Richard Beddie, CE, FitnessNZ; ‘The benefits of exercise are now well known, and many members have commented that they are using fitness centres and trainers more to help with the stress related to uncertainty during the recession’.

Exercise Profession als reregistration due soon

The NZ REPs requires all exercise professionals to reregister annually to ensure their ongoing education is up-to-date and continue to agree to the industry code of conduct. The 2009/10 reregistration is due by 1 October, so if you haven’t reregistered yet, now is the time to do it. REPs Registrar, Stephen Gacsal said, ‘We have been listening to clubs and trainers, and one thing they asked for was lots of notice for their reregistration, so this year we started the process three months earlier’. Stephen went on to say ‘While the majority of trainers and facilities in NZ are registered, there are still a number of exercise facilities and personal trainers who are not, and this means they do not follow the industry code of ethics, nor have any independently audited system to ensure their staff are qualified and keep up-to-date on the latest exercise trends. It’s no longer enough in New Zealand to simply claim “I am qualified” when there is a recognised standard for working in the exercise industry’.

Reinforcing the message, FitnessNZ CE, Richard Beddie said, ‘Registering with REPs is the only genuine way for an exercise professional to differentiate themself from the cowboys. Unfortunately, like any industry, we have a few of them, but as REPs grows we see less and less cowboys these days’.

REPs operates an online search function to check if your trainer or club is registered – go to www.reps.org.nz to find out more.

 


NETWORK MAGAZINE • SPRING 2009 • P11