Reach older adult clients via new online directory

One third of the Australian population is already over 50 years old. Increasingly, businesses are taking note and offering special services and products tailored to an older demographic. Most of these offerings help over fifties live more active, healthy, independent and fulfilling lives.

Full Life beyond fifty, a new online directory for special offers and services for people over 50, supports this trend. The company’s goal is to provide the most complete and accurate listing of all age-related special services and offers in Australia and New Zealand.

Fitness and exercise is a major focus of the website to help over fifties stay active and healthy. A recent study by The Better Health Channel and La Trobe University concluded that only one in 10 Australians over 50 exercises enough to gain any cardiovascular benefit. Some estimates suggest that about half of the physical decline associated with age may be due to a lack of physical activity.

Full Life beyond fifty provides the opportunity for fitness professionals to tap into a substantial need and demand that exists for special fitness programs and exercise classes for over fifties. You can list your special offers, exercise classes or programs for over fifties in the website’s directory at www.beyondfifty.net.au (the first 300 listings will be available for free.)

Source: Full Life beyond fifty