Technogym’s ‘Let’s Move’ social campaign returns

Technogym has launched a new edition of its ‘Let’s Move for a Better World’ challenge to encourage members in fitness facilities worldwide to ‘donate’ physical activity towards a good cause.

The aim of the campaign is to get local communities more active and promote wellness education in local schools. The most active club in Australia (and in every participating country) will win the chance to donate a Technogym training circuit to a school within its local community.

Operators of clubs with the Technogym Ecosystem open platform, can create, manage and organise digital gym challenges simply and easily. Thanks to this technology it is possible to create a challenge between different clubs and within people inside the club, gathering their training data and creating a performance ranking to share with the community. The ‘Let’s Move for a Better world’ challenge will allow gym goers to collect MOVEs as a part of a global digital challenge tracked via the mywellness cloud platform.

Let’s Move for a Better World represents a great opportunity for clubs to attract new members, thanks to both the initiative’s communication campaign through web and social media, as well as the viral effect created by existing members sharing their training sessions online. Let’s Move for a Better World is also a unique and powerful tool to build member loyalty, motivation and footfall through its competitive mechanic. By placing the spotlight on the club’s local community, it creates a positive team spirit that brings people together towards a common objective.

The 2014 campaign was a great success, with over 21,000 people in 180 fitness clubs around the globe participating in the challenge, collecting more than 100 million MOVEs in total. Banyule City Council's Watermarc facility was Australia's top performer, generating 3,743,464 MOVEs and recognition in the top five performers worldwide. The new edition will take place between 2 – 22 March when in fitness clubs all over the world, gym members will be able to train, share and donate their movement to promote wellness and healthy lifestyles in schools.

Click here to check out how the Let’s Move campaign could benefit your club and your local community.

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