The Fitness Business Podcast goes weekly
Active Management recently launched a worldwide fitness industry first with the release of its bi-weekly Fitness Business Podcast. Owing to the volume of positive feedback the podcast moved to weekly in June and now has its own home at www.FitnessBusinessPodcast.com.
‘We knew the podcasts would be popular after our initial interviews with the former Chairman of IHRSA Brent Darden, Australian Personal Trainer of the Year 2014, Nardia Norman, and world retention expert Dr Paul Bedford. We had no idea how popular they would be. We have had over 1,000 downloads in the first month and were ranked in the top 10 of new business podcasts on iTunes!’ says Justin Tamsett, managing director of Active Management.
‘The benefit of a podcast for owners and managers is they can listen when it suits them. Video is an amazing platform, but you have to watch and listen. Blogs need to be read. Podcasts are audio only, which means our fans and clients can ‘consume’ the content while they are working out, driving, walking , preparing or undertaking any other activity,’ says Tamsett.
‘The weekly format means the interviews are more in-depth with our guests. I think we were trying to jam too much into a show. Now the shows are shorter with more focus on the guest. The Amanda Vogel show is an amazing example of how great our guest are and the new format!’ says Chantal Brodrick, the compere of the Fitness Business Podcast.
Brodrick is the principal personal training business coach for Active Management and has hosted the last two years of podcasts. She believes that this weekly version will become addictive: ‘Listeners will be amazed with the information our guests share. The real business tips on this free platform make this a great option for professional development for all fitness business owners and managers.’
The weekly Fitness Business Podcast can be found on iTunes or at www.FitnessBusinessPodcast.com.
Source: Active Management