To become the best,
learn from the best

The effects on your business and personal success of learning from a renowned expert in their field can be profound. The FILEX 2014 Gold Pass affords this access to expertise in abundance.

Do you ever watch those home renovation and cooking shows in which contestants routinely ignore the advice of experts, only for their ‘I know best’ attitude to blow up in their face before the episode is over? If you get the opportunity to learn from a renowned expert in their field, it’s a good idea to take it.

As with baking soufflés and re-tiling bathrooms, the best way to make your fitness business extremely successful is to take advice from experts who know how to do exactly that. The FILEX 2014 Business Gold Pass, created for fitness business owners and managers, is your key to doing this.

The Gold Pass package provides access to the 1-day Business Summit, the Business Breakfast, the 3-day FILEX Convention, the Business Lounge and the Australian Fitness & Health Expo, making it the most cost-effective way to experience all that FILEX 2014, being held in Melbourne for the first time, has to offer your business.

Here’s a taste of just what you can expect from two of these events, the Summit and the Breakfast.

Business Summit – Thursday 3 April

At the FILEX 2014 Business Summit a line-up of incredibly well respected international and local presenters, from both within and outside of the industry, deliver a day of highly relevant case studies, practical measures and the inspiration you need to help your fitness business embrace change and become a leader in its marketplace.

Join fellow industry leaders for a day of innovative ideas, discussion, a delicious lunch and networking opportunities that will have positive repercussions on the way you conduct business for years to come. The day’s presentations look like this:

Book yourself solid® for clubs and studios with Michael Port
You know only too well how difficult it can be to get your personal trainers to fill their schedules with clients and your group exercise instructors to promote their classes. In this session Michael teaches you how to get every member of your team booking more business. From the six core self-promotion strategies and effective sales conversations, to sales cycle development and more, you’ll take home the tools needed to be a master ‘sales’ trainer. More than that, by learning how to implement the Book Yourself Solid system for your business, while teaching your staff to do the same, you’ll be setting the foundations to turn your entire team into a sales generating force.

Innovation for commercial gain with Nils Vesk
Rethinking how you run your business operations is a crucial step in maintaining your commercial success. Innovation not only allows you to rethink your day-to-day operations, it also provides practical solutions to your service challenges and offers fresh improvements that can increase the impact and effectiveness of your business. Innovation has become an essential skill in hundreds of industries worldwide, and the business of fitness is no different. In this session, innovation architect Nils delivers a clutch of practical and replicable innovation tools that you can apply immediately to improve your business’ bottom line. With the right information, anyone can become a world-class innovator – and that information is here.

Key metrics for fitness business success with Reece Zondag
These are disruptive times. The market has changed but the key metrics that drive us have remained largely intact. Measuring the effectiveness of member touchpoints, as well as the commercial drivers – far out it’s hard work.  As a leader in a new era of club business you cannot afford to let tradition hold you back. Reece reveals what some of the industry’s best businesses are measuring to drive success.

FILEX Forum: Harnessing innovation and technology in fitness with Justin McDonell, Roxana Olivares & Justin Tamsett
FILEX Forums feature three industry leaders presenting their unique ideas in 20 short minutes each. Join Justin, Roxana and JT to discover their perspectives on three key areas of technological innovation in fitness – virtual group exercise, online sign-ups and bio-tracking software – and identify the impact they can have on your bottom line. Concise, revealing and thought-provoking, your mind will be opened to a world of business possibilities.

Create an exceptional culture for your team with David Patchell-Evans
David, more commonly known as ‘Patch’, is the largest private owner of fitness clubs in the world – an achievement attributable largely to the culture he has created. Discover exactly what it takes to understand and define your personal culture, and how, from there, you’re well on your way to creating a club culture that engages your team and your members – and spells success for your business. Learn what your culture says about you, your purpose in work and life, and the big opportunities beyond your club doors. Fostering an exceptional culture does require commitment and a focus on good intentions, but it also boosts profitability and makes your corner of the world a better place to work, workout and live.

Business Breakfast – Saturday 5 April

To bundle or not to bundle? with Reece Zondag, Darren Bain & Rhys Cutifani. Facilitated by Michael Jordan
The modern fitness facility’s programming has never been as wide-ranging as it is today. No longer as simple as classes, PT, cardio and weights, it can include a plethora of offerings catering to a broad range of populations. The question is: how do you price these options? Do you include them in regular membership dues or sell them as add-ons? In this eye-opening session you‘ll hear the first-hand experiences of three industry experts, learn the pros and cons of each option, and take away ideas to implement in your club on the Monday following FILEX!

A swag of business-boosting ideas served up alongside a piping hot brekkie – the perfect way to start your FILEX Saturday!

Click HERE for more details and to register as a FILEX 2014 Gold Pass delegate