What Is…? Orangetheory Fitness
Rooted in the science of EPOC, a new group PT studio franchise has just hit Australian shores.
Arriving in Australia this spring, Orangetheory Fitness is a 60-minute heart rate monitored, high intensity, group interval training concept.
Originating in the US, where it now has hundreds of studios, Orangetheory boasts tens of thousands of members across America, Canada, the UK and South America. It has just opened its first Australian facility in Bondi Junction, NSW and has sites scheduled to open in Hawthorn, SA and Aspley, QLD.
The Orangetheory Fitness workout is broken into intervals of cardiovascular and strength training, using a variety of equipment including treadmills, water rowers, TRX suspension training and free weights, but its unique selling point is its exclusive heart rate monitoring system.
Founded in the science of excess post-exercise oxygen consumption (EPOC), Orangetheory’s five-zone heart rate monitored training is designed to keep heart rates in a target zone that stimulates metabolism, increases calorie burn, and boosts fat loss for up to 36 hours post-workout.
Led by personal trainers, participants burn an average of 900 calories, including after-burn, with each workout.
Explaining the thinking behind the concept, Ellen Latham, the founder of Orangetheory Fitness, says ‘Monitoring your heart rate is key to ensuring that you hit the right zones you need for EPOC to kick in. All of our routines come from our corporate physiology department. Experts with the highest levels of education and certification are creating them to increase your endurance, strength, and power.’
Acknowledging the crowded nature of the Australian fitness facility sector, Orangetheory’s chief executive officer, Dave Long, says ‘It’s incredible that in just five years we’ve been able to muscle our way into the highly competitive Australian market’.
In 2014, Orangetheory opened 99 new studios across the US, practically doubling its club-count. It’s on track to open an additional 150 locations by the end of this year. While its Australian operation may be in its infancy, its popularity stateside points to a bright orange future in this wide brown land.
For more information about Orangetheory Fitness in Australia visit orangetheoryfitness.com.au