When is organic not organic?
This September, Australian Organic Awareness Month will be asking the question ‘what really is organic?’
Paul Stadhams, CEO of the campaign’s organiser, Australian Organic, said ‘There is a significant and undeniable growth in the popularity of organic products, and now more than ever as a leading body in the industry, we are making it a priority that all Australians understand what makes an organic product just that – organic’.
The organic industry is worth over $1.8billion to the Australian economy and this revenue is expected to grow by 5.6 per cent over the next year nationally with a predicted growth of 15 per cent internationally.
‘It is a common misconception that because the word ‘organic’ might appear on a label that the product must be good for you, however this isn’t necessarily the case’ said Stadhams; ‘We want people to understand that if you want to buy organic then you need to look for a certified organic logo like our ACO Bud logo. This is your 100 per cent guarantee that you are buying real, honest organic products’.
Australian Certified Organic is one of six certification bodies nationally and their ACO Bud logo has been identified as the most popular and most recognised certification logo.
The ACO Bud logo appears on over 17,000 products covering everything you might need from fresh produce and beverages to textiles, cosmetics, cleaning products, bedding, clothing, beauty products, sanitary items, gardening and even pet food.
‘This campaign gives us a chance to raise awareness of the certified organic industry across Australia and give some much needed publicity to our farmers and producers’ said Stadhams; ‘Buying a product displaying the ACO Bud logo means that product is cruelty free, non GM, pasture fed, socially responsible, sustainably fished, biodiversity friendly and of course grown free from harsh synthetic pesticides, herbicides, hormones and antibiotics.’