Developments in the world of fitness
Fitness Australia rebrands to AUSactive
Fitness professional registration provider Fitness Australia has rebranded itself as AUSactive as it widens its remit to represent the interests of the broader health and wellbeing industry. Announced during a live online event, the rebrand symbolises a reinvigorated approach to fighting the nation’s inactivity crisis.
The change, resulting from extensive stakeholder consultation, takes account of how the industry now houses a diverse range of providers beyond the traditional fitness offering, from gyms, Pilates and yoga studios, and indoor cycle boutique clubs, to dance, aqua fitness, wellness and complementary health.
Shifting from its former ‘We professionalise exercise’ messaging, AUSactive’s new tagline embodies its broader new mission of ‘Activating: Every body. Every way. Every day’. In January, AUSActive will follow up this industry-focused rebrand with a public launch.
Mindbody acquires ClassPass
Wellness experience technology platform Mindbody recently completed its acquisition of the ClassPass fitness and wellness subscription service. The deal creates the most comprehensive technology platform for wellness business owners and positions Mindbody as the world’s largest fitness and wellness experience marketplace.
‘We are thrilled to complete the acquisition of ClassPass and are excited to welcome their team to the Mindbody family’ said Josh McCarter, Mindbody CEO.
ClassPass CEO, Fritz Lanman will serve as President of ClassPass and Mindbody Marketplace and ClassPass CFO and COO, Tom Aveston, will serve as CFO of the new combined company.
As restrictions ease, face-to-face fitness summit returns
As travel returns to some semblance of normal amid easing of restrictions and government promises to not return to lockdowns despite ever higher case numbers as we ‘learn to live with the virus’, in-person events are making a tentative return to calendars across the country. Among them, the previously postponed Fitness & Recreation Industry Technology Summit.
Scheduled to take place in Sydney on 22-23 February, the summit promises to be a great opportunity to gain some cutting edge fitness tech insights and to connect with industry colleagues and leaders face-to-face. The program includes sessions on Behaviour Change in 2022; The Ultimate Blueprint for Fitness Sales Operations; Building a Brand With Canva Tools; The Future of Smart Speakers; Building a Loyalty Program For Retention; and Leverage The Power Of LinkedIn.
For peace of mind, the event has a COVID Guarantee, so should you be unable to attend owing to changes to local rules, regulations and travel, you can receive a full refund or transfer your registration to a later event. As a partner of the Summit, we can offer all Network Members a $100 discount for the event by using the code AFN2022 when registering at fitnessindustrytechsummit.com.au
The way we were…
Well what can we say? ‘The way we were’ is ‘a magazine’, for more than 30 years. Time then to revisit the earliest issue of the magazine ‘proper’ in our archives.
Featuring the era’s poster boy for ‘fitness’ Arnie Schwarzenegger, this December 1990 publication led with a prescient prediction about the future of fitness being computerised… “As these first generation workhorses reach adolescence, the research and development teams and the lateral thinkers in the industry will conceive and develop new models and new challenges for the consumers of the future. Technology is an established part of our society and will continue to influence and have an impact on our industry”.