What’s your business called?
How long have you been a PT?
Just over 2 years.
Are you full time or part time?
This is my full time job.
“I never want to put the health of a client at risk or jeopardise my reputation simply to onboard another client.”
What made you decide to become a trainer?
I have been competing in bodybuilding shows as a bikini/fitness competitor since 2016. Before long, this passion became a lifestyle. Now I am a personal trainer/online coach who aims to instil as many people as possible with the level of confidence and self-esteem that competing has allowed me to build.
Do you specialise?
In addition to being a personal trainer, I am also an ISSN-qualified sports nutritionist. I specialise in providing clients with a structured program and personalised macronutrients using a flexible dieting approach to achieve their goals.
Do you have a signature style of training?
Resistance training is my signature style.
How many hours do you train clients for each week?
I no longer work face–to–face hours at a gym, since my online coaching business grew. I now work with hundreds of women all around the world, which keeps me very busy!
How many hours do you spend working on your business?
I am guilty of over-working due to loving my job so much! Sometimes I find myself working 12+ hour days, but I am trying to improve my work/life balance. My job is certainly my passion!
What hours do you work?
My official working hours are 9am-6:30pm, but I am available to my clients 24/7 should they have any questions.
What do you do in any downtime during the day?
In my downtime I love to train. This is my opportunity to switch off. I also enjoy taking my sausage dog Arnie for walks to get some fresh air!
What are your rates?
Pricing is available on my website through downloading a client information pack at absbyalana.com/online-coaching
“If you don’t see yourself doing it for life, don’t start it. Health and fitness should be a lifestyle, not a quick fix.“
What do you do in terms of your ongoing education?
Since attaining my Certificate IV in Personal Training, I have undergone further study in nutrition to expand my knowledge and skills as a coach. A requirement of retaining my ISSN Sports Nutrition Certificate is ongoing study each year. I also do extensive research into training styles, mindset and marketing to improve my business.
How long, on average do your clients stay with you?
My longest client has been with me for just over a year and a half! Most of the women I work with are long-term clients, as sustainable results take time.
How do you get new clients?
I am currently at capacity with clientele for online coaching, so I no longer market myself and haven’t for quite some time. I am incredibly grateful to have clients who refer people on to Abs By Alana. Word-of-mouth referrals and social media have certainly been a powerful means for growing my business.
Do you vet clients before you agree to train them?
Each client must answer an extensive health and fitness questionnaire to rule out any medical conditions or relevant injuries before I agree to train them.
Do you ever turn clients away or refer them to other PTs?
Absolutely! If I deem any client to be beyond my scope, I most certainly refer them on to the appropriate health professional. I never want to put the health of a client at risk or jeopardise my reputation simply to onboard another client.
What differentiates you from other trainers?
I believe that what differentiates me from other trainers is my desire to help others succeed. I am extremely accessible to all of my clients and establish very close relationships with them. I consider my clients to be friends and always have their best interests at heart.
What is the best thing about being a PT?
Sharing in your clients’ journeys to becoming stronger, happier, healthier, and more confident versions of themselves. It’s incredibly rewarding!
“Personal training can be inconsistent in the beginning, until you build up a client base, but don’t give up!”
And the hardest?
I become extremely invested in all of my clients, so I find it difficult when a client isn’t as invested in their success as I am. At the end of the day, the client must be willing to put in the work to succeed.
What’s the biggest misconception about working in fitness?
I think the biggest misconception about working in the fitness industry is the flexibility. It is assumed that most trainers only work mornings and nights, or one or the other. Most coaches I know work more than full-time hours.
Where would you like your career to take you?
Ultimately my goal is to empower and educate as many people as possible. As I am only one person, I am quickly learning that this will require me to expand and hire more coaches. I have a new coach coming on board the Abs By Alana team this year, which I am very excited about.
What is your fitness philosophy?
‘If you don’t see yourself doing it for life, don’t start it’. Health and fitness should be a lifestyle, not a quick fix. If your approach isn’t enjoyable, it won’t be maintainable long-term. Find an approach that you enjoy because you will be far more likely to stick to it!
What advice would you give to someone starting out as a PT?
If you have a genuine love for helping people and are passionate about health and fitness, this career path will be extremely rewarding. Personal training can certainly be unpredictable and inconsistent in the beginning until you build up a client base, but don’t give up! There are people out there just waiting for someone like you to help transform their lives, and there is no better feeling than that!
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