A snapshot of how today’s personal trainers are working, living and shaping their careers.
When your two favourite things are fitness and helping people achieve more than they thought possible, personal training is a natural career choice. The hard working, highly focused and fun loving Bek Strachan gives us an insight into her PT success.
What’s your business called?
How long have you been a PT?
I started taking on one-on-one clients full time at the end of 2014.
“Something really special happens when a group of people are put in a room together with the right music, encouragement and motivation.”
Are you full time or part time?
Full time! Between running classes, taking one-on-one sessions, and running the business, I have my hands very full, and I love it!
What made you decide to become a trainer?
My two favourite things are fitness and helping people achieve more than they ever thought they could. Something really special happens when a group of people are put in a room together with the right music, encouragement and motivation. Playing a part in this is such an honour.
Do you specialise?
The Raw by Bek (RBB) studio and workouts are HIIT-based because it’s the most effective way to train! We incorporate strength, core, stretch and balance into our workouts as well, creating a well-rounded, effective workout program.
Do you have a signature style of training?
All RBB classes are HIIT-to-the-beat based. Every workout is pre-choreographed to music to help motivate people to work harder, have more fun, and get big results.
How many hours do you train clients for each week?
I teach up to 14 classes per week, and do about the same in personal training sessions.
How many hours do you spend working on your business?
So many, but I love it! If I had to put a number on it, maybe 30?
What hours do you work?
I arrive at the studio at 4:45am each morning, and am on the gym floor until about 11am. Then I move into ‘working on the business’ mode until about 7pm each night, often later.
What do you do in any downtime during the day?
My hobby was always exercise, so the fact it is now my job is such a privilege. However, I do also love to go for long walks, listen to podcasts, and cook big healthy dinners. It’s a time when my phone is put away, and I can really zone out.
How much do you charge?
Our RBB memberships starts at $40/week and one-on-ones start at $60/session.
What do you do in terms of your ongoing education?
I am always upskilling, not only in my fitness knowledge, but also my business knowledge. There’s never a time I’m not studying something, whether it’s marketing, functional movement, or the latest fitness tech. I also have a business coach to keep me accountable every step of the way.
How many clients do you have?
I try not to have more than 20 one-on-one clients at any given time, to ensure I still have the energy to give to them, as well as to all the RBB members, my team, and my other relationships. It’s a constant balance of energy dealing.
“We run constant campaigns on Facebook and Instagram, but there’s nothing quite like word of mouth referrals”
How long, on average do your clients stay with you?
My clients are the best! Most have been with me for a few years, and some up to five years.
How do you get new clients?
Almost all my one-on-one clients are a result of word of mouth referral. We do run constant campaigns on Facebook and Instagram, but there’s still nothing quite like word of mouth.
Do you vet clients before you agree to train them?
Absolutely! I have an on-boarding process for my personal training clients to ensure I know their history, goals, and everything I need to ensure their programs are tailored exactly to them.
Do you ever turn clients away or refer them to other PTs if you don’t feel they are the right fit for you?
Yes, quite often. I have a few other personal trainers working in the studio and refer clients to them whenever I feel someone is better suited to them.
What do you believe differentiates you from other trainers?
Personal training, and group fitness instructing is all about connection and creating an experience unlike any other. You need to ensure every person leaves your session feeling like they are the most important person in the world. I aim to do this with every single member and client.
What is the best thing about being a PT?
The connection with your clients! I’m honoured to learn their stories, build a relationship with them, and see them achieve their goals, and more!
“You need to ensure every person leaves your session feeling like they are the most important person in the world”
And the hardest?
The hardest bit is losing a client, especially when you’ve built such a good connection with them.
What’s the biggest misconception about working in fitness?
People think it’s easy – it so isn’t. They think it’ll be easy to build a client base – it isn’t, initially. They also don’t consider the early mornings, late nights, weekends, and crazy hours you’ll be required to work.
Where would you like your career to take you?
I have big goals for 2021! We have a member target number for the studio and are also building our online training membership base. From there, the next step is to train up more trainers, further develop our RBB trainer program, and start the steps towards licensing the RBB HIIT-to-the-beat workouts.
What is your fitness philosophy?
Something special happens when a group of people come together, experience incredible fitness, and support each other. This can be life-changing. It is my responsibility to ensure this happens every day.
What key piece of advice would you give to someone starting out as a PT?
Make sure you love it with everything you have, and remember to focus on connecting with your clients. Show them you know what you’re doing, continually upskill yourself, and do everything you can to ensure they leave your sessions feeling better than they started.
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