THE PRICE OF FREEDOM FOR FITNESS BUSINESSES IN 2021 AND BEYOND

We understand how stressful Network Members and other fitness professionals in many parts of Australia and New Zealand are finding the current lockdowns. As an industry largely powered by an army of self-employed small and solo business operators, the inability to train clients or teach classes in-person is hugely frustrating, not to mention financially debilitating. We truly hope that you and your loved ones are coping OK and managing to keep your businesses ticking over until restrictions ease and you can start welcoming members, participants and clients back to your clubs, gyms, studios and beyond.

 

The Delta variant has clearly changed the game, resulting in the widespread abandonment of the ‘zero-COVID’ ideal. The rules of engagement will therefore change in terms of reopening clubs and studios in currently locked-down states.

 

Justin Tamsett looks at this and other pandemic-related learnings in this Perspective feature from the Spring 2021 issue of Network magazine, while Susy Natal shares her lessons learnt from shifting to online coaching in this article.

 

With vaccination rates slowly creeping up to the all-important numbers of 70% and then 80%, the prospect of opening our doors looms. This time around, of course, we’ll be doing so with multiple active virus cases in the community. While the new phase should reduce the risk of snap lockdowns, it certainly doesn’t mean that we’ll be back to ‘business as previous’. Heightened hygiene and social distancing measures, not to mention the prospect of vaccination passports, will likely be with us for the foreseeable future. At this stage, most operators will probably be accepting of such measures if it means they can at least function again. In 2021 and beyond, as the saying goes, ‘the price of freedom is eternal vigilance’.

 

Stay safe, and here’s to the light at the end of the tunnel.

 

 

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