Fitness Australia announces new CEO

Fitness Australia, the fitness industry association, has announced fitness industry stalwart Bill Moore as its new Chief Executive Officer.

Moore has an extensive background in the fitness industry, commencing with the ownership of a strong independent fitness facility in Balmain in the early 1990’s and being involved in the foundation work and establishment of key principals that now underpin Fitness Australia.

More recently, Bill was responsible for the development and successful running of the Michelle Bridges Group of Companies. He has a high level of experience and expertise in business development, operations and brand development.

Having been involved at all levels including as an instructor, personal trainer and owner of fitness businesses, he has a comprehensive understanding of, and connection to, the industry as a whole.

Source: Fitness Australia