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Stop selling to prospects (let them buy from you instead…)
By combining a fresh approach to sales sequencing with smart communication skills you can create an environment in…
All change at Fitness First
When Fitness First conducted a survey to establish how it was perceived by the general public, the responses…
Customer experience is your future: 86% of consumers say so
Being the cheapest or the closest club may not be enough to ensure long term prosperity. Signs point…
The 3 keys to a profitable business
Most people aren’t experts in every aspect of running their business. So why try to be? To be…
Are you tracking the right Key Performance Indicators for your business?
As the competitive landscape changes, so too are the areas of business you need to monitor and measure,…
Healthy workplace, productive workforce
The workplace is where most people spend most of their waking hours. That’s why it’s so important to…
follow the leader?
Being skilled at what you do doesn’t automatically qualify you for leading others in that same field. Steve Pettit looks…
A jab, jab, jab, right hook to the fitness industry
Drawing on the advice of social media marketing guru Gary Vaynerchuk, Justin Tamsett explains how repeatedly ‘jabbing’ prospects with useful…
is your business legally fit?
Nothing puts a spanner in the works of a business like a legal complication. Here are some points…
legally fit: what business structure is best for you?
Getting your business structure right is one of the most important decisions you will need to make as…
The real reason customers stay loyal
Satisfying your customers’ needs is no longer enough. To keep them loyal you need to delight them. In…
Legally fit: is one of your most valuable assets at risk?
Simply registering your business name is not enough to stop other people from using your name, or attempting…
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