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A jab, jab, jab, right hook to the fitness industry
Drawing on the advice of social media marketing guru Gary Vaynerchuk, Justin Tamsett explains how repeatedly ‘jabbing’ prospects with useful…
is your business legally fit?
Nothing puts a spanner in the works of a business like a legal complication. Here are some points…
legally fit: what business structure is best for you?
Getting your business structure right is one of the most important decisions you will need to make as…
The real reason customers stay loyal
Satisfying your customers’ needs is no longer enough. To keep them loyal you need to delight them. In…
Legally fit: is one of your most valuable assets at risk?
Simply registering your business name is not enough to stop other people from using your name, or attempting…
The psychology of client retention: Empathy 101
By understanding your client’s world, you can forge a strong connection and turn your training sessions into their…
Grow your business with social media
Love it or loathe it, social media has established itself as a medium for reaching your prospective members…
Open all hours: Should your club go 24/7?
An independent club owner reveals how she overcame her trepidation and transformed her facility into a 24-hour operation…
what is…? KX BARRE HIIT
What happens when you cross the training method du jour with a dance-inspired fitness routine? High Intensity Interval…
Are you playing host to your guests?
When you work in the ‘people business’, treating your lifeblood as customers is no longer enough. “Waiting for…
Make group ex a drawcard for your club
By hosting group ex-focused ‘mass member’ events you can create an amazing atmosphere and make Group Ex a…
Stay on the treadmill: tips to reduce equipment downtime
By investing in well-built equipment you can minimise downtime – and damage to your brand. ‘OUT OF ORDER.’…
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